It had to discontinue regular scents like Chocolate and Jelly Bean because parents complained that kids found they smelled good enough to eat – and did.Īll this effort makes Crayola even more endearing, especially when you consider that with just four colors – c, m, y, k – you can arrive at any color in the spectrum, and Crayola’s target customers aren’t so jaded that they’d reject a product because it’s “last year’s model. Also, bowing to pop trends, Crayola introduced metallic FX colors like Big Dip O’Ruby and Blast Off Bronze, and glitter shades like Red Violet with Glitzy Gold Glitter (a name that rolls right off the tongue), and Silly Scents like Sasquatch Socks, Big Foot Feet and Alien Armpit. Prussian Blue was renamed Midnight Blue in 1958, Indian Red became Chestnut. Other names, of course, had to be retired for political correctness. It has discontinued colors with low market appeal apparently, Maize, Raw Umber, Blizzard Blue and Thistle just didn’t cut it with seven-year-olds. In addition to its standard colors, Crayola has launched specialty sets with names like Magic Scent and Silver Swirl. You couldput them in shapes that do nottouch each other or shapes thatonly touch at the corners.Crayola Photo FX Studio A C T I V I T Y G U I D E2. By von Worley’s calculations, Crayola colors double every 28 years.įor a product targeted heavily to consumers who are too young to read or to talk about the good ole days when reds were redder, it is interesting to note that Crayola has remained dedicated to innovation, upgrades and product naming.

When I first started going, it was held at the Orange County Convention Center and was a large event with a few. Stephen von Worley on Weather Sealed posted this chronological growth of Crayola colors from the line-up of original eight introduced in 1903 by Binney & Smith to the 133 colors available today. The annual FX International Show started out many years ago as just the FX Toy Show.

Crayola photo fx studio